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Published on 31/07/2025

Margarita – The Story of Jaime

Discover Jaime's Testimony, and the Role of Margarita in Supporting Mexican Smallholder Dairy Farmers

In 2010, Danone Ecosystem partnered with TechnoServe, NUUP, Mondelēz, Danone de Mexico, and the Government of Mexico to co-create the Margarita project, aimed at improving milk production.

The initiative supports sustainable businesses, rural development, and better living conditions for small producers, while securing regional milk supply.

Farm technicians are trained at UNAM, Mexico’s top university, and a network of smallholder farmers has been built in collaboration with the Union of Cattle Farmers. This model improves access to credit, training, technical support, innovation, and shared resources.

Watch the video to see how Margarita has transformed the lives of dairy farmers like Jaime in Mexico!

Margarita connected us with many people who helped us with everything. We have learned a lot. We improved technically, administratively and our quality of life. Our business is doing well now. Today I can say that Margarita saved our life in milk production.

Jaime Cortés

Farmer

The Story of Jaime

View on Youtube