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Last update: 08/08/2025

Pachamama

Supporting French Farmers in the transition to Regenerative Agriculture

country France
status In design
theme Regenerative agriculture
Implementation Date
V1: 2020-05-19, V2: 2023 Phase 2.1: 2023, Phase 2.2: 2026
Budget
V1 + V2: 8,1 M
Phase 2

Tackling Local Challenges

French agriculture faces a challenge: incentivizing farmers to produce fruits, vegetables, and cereals that are in compliance with the specific and demanding regulations related to infant nutrition in sufficient capacity to keep supply chains fully local. This disengagement from baby-food production threatens France’s agricultural sovereignty – a problem that will be exacerbated by the ongoing difficulty in recruiting the next generation of farmers.

A specific difficulty lies in supporting producers in the face of major changes such as the decline in biodiversity and increasingly frequent and severe climate-related uncertainties impacting yields.

Pachamama is tackling these challenges and issues by offering technical support for farmers, training and expertise, financial training and expertise, financial support through contracts and subsidies, and research into impact measures.

How does it work?

Pachamama’s goal is to support French farmers (fruits, vegetables and cereals) in their transition to Regenerative Agriculture by testing and encouraging practices that protect soil and biodiversity, study the cost of transitioning to Regenerative Agriculture through economic modelling, and federate local players to support the agricultural transition in a collective way.

Since 2019, the Pachamama project has supported French fruit, vegetable, and cereal farmers in their transition to regenerative agriculture through partnership contracts and incentive agroecological bonuses.

Today, Pachamama consists of pilot farms testing regenerative agriculture practices, numerous trained farmers and technicians, and the dissemination of tools to measure the costs and benefits associated with the transition.

  1. Pilot farms network –> Testing regenerative agriculture practices on baby food farms. For example, field trials such as soil cover and tillage reduction.
  2. Training and knowledge dissemination –> Strengthening the regenerative agriculture network among farmers and technicians.
  3. Economic Modeling –> Understanding the additional cost of transitioning to regenerative agriculture and preparing roll out conditions.

Metrics

  • 1

    orchard biodiversity decision making tool to help farmers promote biodiversity to improve pest control

  • 1

    technical economic study on agroecological apple production to understand the evolution of trajectories and associated costs

  • 50

    pilot farms in the network

  • 400+

    farmers and technicians who have benefited from training and expertise

  • 50+

    farmers with RegAg contracts

  • 1

    territorial event (Défis de l'agroécologie Centre-Val-de-Loire) with more than 100 participants to collectively build the keys of RegAg deployment. Ambition total of 3 events.

Partners

  • Blédina logo - Partner of Danone Ecosystem

    Bledina

  • Biospheres logo - Partner of Danone Ecosystem

    Biospheres

Supported SDGs

  • 12 Responsable consumption and production

    Responsible consumption and production

  • Sustainable Development Goal - Climate action

    Climate action

  • Sustainable Development Goal - Life on land

    Life below water

Project coordinator

Anouck JOUANIN profile picture

Anouck JOUANIN

EU Projects Coordinator

Anouck coordinates the European project portfolio at Danone Ecosystem, working closely with partners across brands and countries.